Sports brand giant Adidas has announced the launch of its new SS23 bra and and leggings range that is now available on its website. The new range aims to lower the 92% of women who say that they find it difficult to focus on their workout because their gym-wear is uncomfortable.
The SS23 is the evolution of the SS22 bra and leggings collection and the brand said that the new range caters to even more workout needs including running. The new styles have a deign focus aimed at trying to combat the performance face by women. The new range includes four-way material stretch and recovery, to full adjustability, increased support structures, and airflow management.
The SS23 Bra & Leggings collection is available in inclusive sizing and has been made to ensure more women athletes can experience sport to its full potential.
“At adidas, we are committed to constantly innovating and iterating our performance products to meet the needs of the community. This collection is focused on solving the widespread issues women face from incorrect fit and inadequate performing apparel, especially leggings and bras. We want our female athletic community to feel unrestricted and focused through every workout.”Kim Buerger, Senior Product Manager at adidas
“From distractions to performance implications, the research and surveys have shown that a large majority of women face issues due to poorly fitting leggings. Whether the leggings are too tight or lose, comfort is a key element to performance, which is why unearthing this research is an important step to support women’s participation and enjoyment in all kinds of sport.“Associate Professor Jason White
“Unknown to some, breast movement and displacement varies considerably across different activities. Whilst during yoga your breasts move predominantly side to side and can experience displacement of up to 5cm, activities such as jumping results in vertical breast displacement of up to 17.8cm and running leads to movement in all directions (vertical, forwards, backwards, side to side). Therefore, tailored sport bra styles and adjustable fit is critical and not something any athlete, at any level, should overlook. Following on from SS22, I am so proud to be working alongside adidas once more and see them continue to raise awareness around this topic as well as extending its offering for women athletes.”Professor Joanna Wakefield-Scurr
According to the Adidas press release that came with the launch, from unwanted distractions to physical issues, 58% of women share that they frequently have to stop to pull up their leggings during a workout, whilst almost half (49%) have had marks left on their skin due to tight fitting apparel. Coupled with how up to 94% of women are reported to have asymmetrical breasts, reinforces the critical importance of the correct and supportive fit, as well as adequate performance wear.
The new range went live on January 12 2023 and are available direct from Adidas website or via its app.