Start-up athleisurewear company, Scultpmode, has announced that world famous model, fitness influencer and blogger Mariano Di Vaio will be the face of its brand. At the launch of the brand the company outlined its intention to cater for the growing number of Brits who love wearing their PE kit in every day life.
Once just the preference of school-drop parents, athleisurewear is now a multi-billion pound global industry. The new ranges from Sculptmode have merged clothes from Yoga, Pilates and general Gym Training into a new type of sports clothing.
The brand is launching with ranges that includes t-shirts, leggings hoodies, hats, caps and joggers for men and then leggings sports bra’s and hats for women as well. A quick search for the brand across social media reveals that Sculptmode has already become a hit with several University sports departments and fitness students.
Jogger.co.uk has been sent a number of Sculptmode products and the reviews for these will be on the site very soon. What we can say straight away is that they have a high quality feel and look and the base layer ranges alone have been a big hit with the Jogger.co.uk office.
Mariano Di Vaio haa over 10 million followers across his Instagram, Facebook, YouTube and Twitter channels and has modelled for Gucci and Hugo Boss.
Himmat Dhanda, himself a former fitness model and influencer, is the brains behind the launch of Sculptmode and he gave us the following comment, “This has been a dream of mine for a long time now. Fitness is very important to me; I love working out, eating clean and training hard. I’ve always worn branded sports and gym clothing and realised there was a gap in the market for something high quality, that fits to perfection and didn’t come with the high price tag.” He continued “I feel that’s exactly what we’ve created here. We’re already seeing orders come through and people wearing our clothes, so it’s an exciting time. Having Mariano on board as the face of Sculptmode is something we’re really proud of.”
Di Viao has already shared a number of Instagram pictures of him wearing the Sculptmode clothing and it is expected that the partnership will last for the next six month.