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Love Island, Sportsshoes, Red Bull and more – this week’s fitness news – Friday 27th July

Here's our second roundup, covering this week's latest news, events, discounts and goings on in the fitness world

Virtual-Running-Club-We-RunDecathlon and We Run want more people to get involved with running

Happy Friday fitness fans. We’ve got another fantastic fitness roundup for you this week, covering interesting research, an update on the Red Bull Million Mile Challenge, some fantastic running clubs and a full brand discount.

General fitness announcements

Love Island is even more popular this year than ever before and it seems to be setting many trends. One of which is fitness, with many of the contestants often seen working out in the villa’s outdoor gym. According to research from, in the first week of Love Island airing there was a 52% increase in the number of online searches for gym sign-ups than during any other average week in the UK.

Rowan Cheshire, double Olympic freestyle skier and fitness trainer, is launching three new fitness plans incorporating gym, trampolining and skiing movements. Strength training helped Rowan to build herself back up, physically and mentally, after a few injuries and knock backs. She now wants to use her expertise to help combat mental health issues. The fitness plans are available in September.

Rowan Cheshire’s fitness plans aim to combat mental health

A few weeks ago we wrote ‘Get more active during July with the Red Bull Million Mile commute‘. At the very end of last week, we caught wind that the challenge had already hit the halfway mark. 500,000 miles had officially been logged. Not just that, but the first 2,500 prizes has been shipped. There’s still time to rack up your mileage and there are still plenty of prizes up for grabs, including the top prize: a MARIN FAIRFAX SC3 2018 bike provided by Cycle Surgery.

Red Bull wants commuters to walk or cycle 1 million miles throughout July

Decathlon, a multi-sports retailer,  is hosting a number of free 5k runs around the UK for everyone to get involved in. This is part of a wider campaign, Decathlon Sports Series, where numerous free fitness events will be taking place. The company wants to make sport easy and enjoyable for everyone, with runners of all ages and abilities welcome.

Upcoming locations include Milton Keynes, Sheffield and Nottingham (but there are many more). For more information and to sign up, go to

Sign up to a free 5k event near you thanks to Decathlon

Likewise, we’ve just come across We Run Virtual Running Club, an online-based running club aimed at those with limited time who still want to keep fit. The virtual running club is priced at £8 a month or £70 a year and gives users access to training sessions, strength & conditioning challenges, Q&A webinars, exclusive discounts and much more. You can even sign up for a one week free trial to experience the the perks before signing up.

We Run Virtual Running Club is handy for those with little time
This week’s top fitness offers and discounts

From today all the way through to October 1st, KYMIRA Sport are running a 30% off sale across their entire product range. Products include men’s and women’s Pro Tops, Core 2.0 leggings and Core 2.0 shorts. The clothing is used by a number of professional and amateur athletes to improve training and speed up recovery times, including triathlete Harry Hammond.

Myprotein also has an additional 22% off their sale. Simply add what products you want to your basket and use the discount code ‘MPSALE22’. This offer ends midnight 1st August.

Sam Walker
the authorSam Walker
Sam is a regular gym goer who loves a strong spin or step class. Her main fitness goal is to tone up and be a healthier / fitter version of herself.

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